How to Increase your Company’s Brand Value?
“In the path to success business supports the lifestyle of dreams. And dreams come true when we in business assure to deliver more than our customer’s expectations to make them connected with us and our brand”
Living in a digital world, marketers are so efficiently working on different techniques just to survive in the market. And with this, we are well known that there is now no niche left where people are not engaged on it. However, branding is also the trendy tool where marketers are engaged in the large counting to give a new identity to the newly launched products. In the digital world where businesses are shifted to the online marketplace, terms like- branding, digital marketing, content marketing, are continuously gaining popularity and are in the mouth of every generation-z.
What is Brand?
To the audience, the brand is an emotion that connects them to us and our business. It is not only about logo or design but is also about connection and trust. The brand is the reputation of the business in the market that makes it stand out as unique in the competitive market. A brand is a luxurious term for the business as it makes the business successful and creates a great brand identity in the market. When talking about the brand then branding is a must to know. While the brand is an emotion, branding is a market tool that builds a brand.
Brand= Logo+ Design+ Connection+ reputation+ perceived value
Brand is not about logo but is an emotion of audience
Everyone in the market is engaged in the business just to have success. And when it comes to success, branding automatically comes in the priority. Because owning any business and getting a wider reach depends upon advertising and its identity. Getting connected with the audience with the medium of launched product or service creates an emotion between the two. When one gets attached to the service or product it ultimately represents its brand. The brand is only the one in product and service that makes it different from other products or services in the marketplace.
It is so easily said that a brand is just about a unique logo or design distinctive from others. But if taken practically then it’s the point of thinking that what does it really means. Any product or service doesn’t get popular by its design, color, or elegance but gets popular by its quality service and most importantly connection.
It is well researched that, when a customer gets connected to some brands then it’s like they own that brand. They rarely shift to other brands and the rare reason may be altered in the quality service. This proves to us that customers didn’t get attracted by the elegance of the logo or design but gets connected by its quality and value.
Inexpensive ways to increase brand’s value
In the era of the internet world having business over the internet is like surviving in the same terms with a competitive world. Owning a business over the internet and not focusing on increasing the brand value or creating a brand is no worth it at all. It is said so truly by Ashley Chymiy – “Your business is the body. Your brand is the soul.” The brand is about connecting the audience just like our soul connects to our loved ones. This makes us known that brand matters the most in the business just to stand out unique and best in the crowd of competitive businesses.
No doubt that increasing a brand’s popularity apparently increases profit margin and brand value gets higher. Some ways that upscale the brand’s value of the company are:
- Customer focus- knowing the market condition and customer need matters the most. Because we stand out in the market for our audience and not for ourselves. All we need is to focus on their need and value their emotion by keeping ourselves in their place.
- Simplicity- simplicity here indicates the design and logo of the brand because
Professionalism is all about simplicity and attractiveness. When logo designs and especially colors are chosen wisely and not a vibrant color it shows simplicity.
- Fulfillment of promise– a brand is an assurance that our customers get as a result of their expectations from us. Dropping down to their expectation is our biggest promise we do to them
- Storytelling– Storytelling is one of the most powerful tools to connect the audience in a wider market space and deep & meaningful way. The reason behind storytelling is because humans are hardwired to remember and respond to stories.
- Strategic branding– strategic branding attracts dream clients because here branding is optimized to show your ideal client the value we provide is a million times more effective than simply slapping your logo in everything.
Branding is so important for any business to have a wider reach as it helps businesses to grow and gain the audience’s trust. Branding is all about reputation and gaining the trust of our audience. The best ways to upscale a brand is by creating high-profile events, being true to ourselves and especially to our audience, defining a niche, and meeting our audience where they are. However, from the above topic, it is clear that logo matters but not as much connection matters in the process of branding.