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Power of Social Media

“Every business supports the lifestyle of its dream, and in today’s era social media is the one that vests the power to reach the dream world and make it real, not effortlessly but strategically”

 

Power of Social Media "Every business supports the lifestyle of its dream, and in today’s era social media is the one that vests the power to reach the dream world and make it real, not effortlessly but strategically” The only constant in life is 'change' and with the changing environment, humans shifted slowly to the online world. It is a world, where technology is not treated as an event but is treated as part of everyday life and everyday learning. Social media is one of the creativity and invention of technology. That coincidently has reached the peak and has created an important place in human life especially youths of the generation. Social media is all about our presence over the internet, connecting people, and influencing through some acts all over the globe. The launch of social media is a result of technology that has turned the art of living into an act of performance. When talking about its power, it has captured everyone's lifestyle with it. This was all possible not because of technology itself but by us, who treated social media as the priority in our life. In the race to be 1st in competition with other nations, our nation is moving towards digital India and promoting literacy and intelligence. When social media is used strategically, it holds the most valued power with it, especially with the marketing research and way of marketing across the world. It brings a great influence in the aura of marketing where marketing has not changed but the medium has. It is all because of our presence over the internet and the creation of new technologies.

The only constant in life is ‘change’ and with the changing environment, humans shifted slowly to the online world. It is a world, where technology is not treated as an event but is treated as part of everyday life and everyday learning. Social media is one of the creativity and invention of technology. That coincidently has reached the peak and has created an important place in human life especially youths of the generation.

Social media is all about our presence over the internet, connecting people, and influencing through some acts all over the globe. The launch of social media is a result of technology that has turned the art of living into an act of performance. When talking about its power, it has captured everyone’s lifestyle with it. This was all possible not because of technology itself but by us, who treated social media as the priority in our life.
In the race to be 1st in competition with other nations, our nation is moving towards digital India and promoting literacy and intelligence. When social media is used strategically, it holds the most valued power with it, especially with the marketing research and way of marketing across the world. It brings a great influence in the aura of marketing where marketing has not changed but the medium has. It is all because of our presence over the internet and the creation of new technologies.

The only constant in life is ‘change’ and with the changing environment, humans shifted slowly to the online world. It is a world, where technology is not treated as an event but is treated as part of everyday life and everyday learning. Social media is one of the creativity and invention of technology. That coincidently has reached the peak and has created an important place in human life especially youths of the generation.

Social media is all about our presence over the internet, connecting people, and influencing through some acts all over the globe. The launch of social media is a result of technology that has turned the art of living into an act of performance. When talking about its power, it has captured everyone’s lifestyle with it. This was all possible not because of technology itself but by us, who treated social media as the priority in our life.

In the race to be 1st in competition with other nations, our nation is moving towards digital India and promoting literacy and intelligence. When social media is used strategically, it holds the most valued power with it, especially with the marketing research and way of marketing across the world. It brings a great influence in the aura of marketing where marketing has not changed but the medium has. It is all because of our presence over the internet and the creation of new technologies.

 

THE REAL POWER THAT SOCIAL MEDIA HAS VESTED IN OUR HANDS

 

It’s the power of social media that has influenced our culture, businesses, and the world at large. This is the reason that tangible markets are shifted to intangible market form and the nation is now expected to be a digital nation. In the digital world, the form of social media marketing has spread its wings in wider latitude. In the spherical globe the zone where social media has authorized the power in our hands are:

  • In the enhancement of learning opportunities
  • Power in Business
  • In the political world
  • In a cultural world and many more

 

What comes under social media?

 

The term social media is ‘one’ but it doesn’t mean it’s one. It is the one that covers all the zones and the zones that are mainly specified for the purpose are:

 

Social networking– for social networking the specified platforms are Facebook, LinkedIn, Google+

Microblogging – the specified platform is Twitter, Tumblr

Photo sharing – Instagram, Snapchat, Pinterest

Video sharing– Youtube, Facebook Live, Periscope, Vimeo

These are some trendy platforms of social media where about 2.078 billion users are active and make these platforms trendy.

 

Why organizations should have a presence over social media?

 

From today’s scenario, we can transparently observe the importance of social media in everyone’s life in today’s era. Even the marketers are so active that clarifies the importance of presence over social media. The exact reasons for the question, “Why organizations should have a presence over social media?”  are:

Purchase intent– from the poll it is observed that 46% of online users count on social media before making a purchase decision. 50% of shoppers make a purchase decision based on recommendations made through social media. So the presence over social media can attract more customers with the intent to purchase.

To increase Brand awareness– the presence of business over social media gives the power to reach new and highly potential customers across the globe. As customers connect to brands they know over social media because business to business is built on human relationships. And social media is the platform where relationships are built.

Gaining traffic– usually, businesses that have a presence over the internet knows the importance of their website. Along with this they also know the importance of expanding their website from the base level to the vast expanse. To do so they need to connect customers and the best platform to focus customers on the biggest number is social media. Eventually, social media helps in gain traffic.

Inexpensive- as we are familiar that every social media sites permit the user to make their own logo or brand name. So when updates are posted regularly on social media it creates brand awareness among customers. Ultimately it gains trust and brand image and promotes the product. So in the process advertising is done in a very inexpensive way as compared to a traditional form of advertisement where professionals are required to perform the promotion process.

Closure to the topic

Social media is the key to success for the business but not when used for entertainment but when used strategically for earnings. It gives us the most promising power in our hands and the chance to succeed. From maintaining a healthy relationship with customers to gaining traffic, trust, brand awareness, and influencing them to get attracted. It all depends upon our strategy and social media. This makes us known that social media hand over’s the prominent power to us, the active social media users.

 

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